On July 14th, Spain won the UEFA Euro Cup for a stunning fourth time, solidifying their status as champions. Meanwhile, Hisense stood out with inspiring slogans for the third time, showcasing their passion and drive, more than just branding. During Euro 2024, Hisense showcased innovative products: giant TVs for immersive viewing, laser TVs for vibrant nights, sleek fridges, and cool air conditioners. Their slogans adorned the stadiums, reflecting their commitment to excellence. "More Than A Brand" was a promise to enrich every aspect of life, creating a better, connected lifestyle for future generations.
The Euros were more than soccer matches; they were a global platform for heroes to shine and chase their dreams. From Ronaldo's historic sixth UEFA Euro appearance, to Mbappé's relentless efforts despite injury, to Bellingham's spectacular overhead kick that saved the England team, the lasting impressions go beyond the champion teams.
Before the finals, Hisense hosted its 2024 Global Partner Conference in Berlin with the theme of "Beyond Glory, Win-Win for Future." Key executives attended, with President Yu delivering a speech on "Beyond Champion, Beyond Glory." Yu outlined plans for brand elevation, scenario-based products, industrial optimization, and global expansion. The company emphasized "User-centric Technology" and "Ultimate Quality," focusing on smart home experiences and cross-platform compatibility to exceed user needs.
Hisense HVAC always follows the step of the Group to strengthen the partnership with global partners. Together with over 80 customers, Hisense HVAC has shared the latest marketing strategy and product strategy to embrace the second half of 2024, and witnessed the birth of Champions EURO 2024 at the stadium together, to share the moment with glory. During the dinner, “4 Core Competitiveness of Hisense HVAC” was released for the first time. With the “Quick”, “VIP”, “Precision”, “Deep” conception, in the future Hisense HVAC will insist on providing all-round solutions and quick response to customers, and grow with global customers Together to go Beyond Glory!
